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How Video can be used Effectively Online
A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website. Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. The result is we leave the website in frustration. So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at. There are two different ways of sharing your video file on the web: 1. Streamable Video This is where the viewer is able to download sections of your video (otherwise known as "streaming"), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing. There are three major streaming video formats - RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed. The only negative with streamable video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video. 2. Download and Play This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed. However, it can take some time for the video to download if the file is large. So which format do you choose? In a world where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed. However, as you don't want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website. This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way. (c) Marie-Claire Ross 2004. All rights reserved. Marie-Claire Ross is one of the partners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast.com.au. The website is at www.digicast.com.au">http://www.digicast.com.au.
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Create a Favicon for Your Customers Bookmarks in Four Easy Steps. A favicon is a custom icon that sits next to your web site title in a persons favourite's menu when they have bookmarked your site, it is an easy way to create an 'eye drawing image' to ensure that people always see you link in their favourite's and should hopefully encourgae them to check out that 'great site that they haven't visited yet today!'This is a quick guide that will provide instructions on how to create one for your site, it really is very easy and will help to create a extra tool to maintain your site in the customers mind.All it takes is four easy steps. Interview with a Video Virgin Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy. Seven Tips on Making a Successful Video Production Producing a video for your company can be an exciting and potentially stressful experience. There's more to it than simply assigning a video production company to the task and crossing your fingers. Beginners Guide to PC Video Editing If you're new to PC video editing then knowing where to start can be a bit daunting, so hopefully this guide will point you in the right direction.To start with you will need a few items of equipmentCamcorders/Video DecksDepending on your requirements or aims there are number of different solutions to discuss, so i will split these up into separate sections. Streaming Video on Your Website - Convert Visitors into Customers Streaming video is a sequence of "moving images" that are sent in compressed form over the Internet and displayed by the viewer as they arrive. Streaming media is streaming video with sound. Put Audio & Video on Your Web Site As a company that sells streaming media services for a living, we get questions everyday about what needs to be done to make an audio or video presentation that will stream well over the Internet. Most of these inquiries come from small businesses with limited budgets for marketing and advertising. Is Video Streaming the Future for Corporate Video? Things have changed quite a bit from when I started in the film & video business in 1988. Back then, many corporate programmes were still shot and edited on film. Video Email - The New Way to Communicate The Internet is now a thriving means of communication and for everyone around the globe to receive the most up to date information at the click of a mouse button. Sending an email is now accepted as the quickest and easiest way to converse with your friends and family or business acquaintances and everyday millions of emails are sent worldwide. When Does a Corporate Video Add Value? A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video. How to Interview on Video When doing an interview there need to be at least three people involved. The person being interviewed, you, the interviewer and someone to work the camcorder. How to Star in Your Own Promotional Video Well, it's official. You are going to star in the company marketing video (or commercial) and you will have a part talking to camera. Benefits of Training Videos A major problem with the running of a large corporation or PLC, is the increasing expense of staff training programmes. Training videos are exactly what the title says - videos made for the purpose of staff training. Looking for an Innovative Way to Explode Your Sales? Video Software - Benefits, & What to Look for Insider's Scoop On How To Skyrocket Your Sales Plus Decrease Your Advertising Costs.If there is one constant between anyone who does business, or ever sells anything, it's the big question; "How do I stand out above the crowd when I'm trying to reach my customers?" It is a question that has been asked ever since the human race started advertising and selling. How Video can be used Effectively Online A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website.Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not viewable or that the sound is inaudible. What You Need To Know if Your Company Wants To Produce A Video Studies show that people remember merely 20% of what they hear, and only 30% of what they see, and an incredible 70% what they hear and see. * With this in mind, it's no wonder why video is such a powerful communications tool. Boost Your Online Sales with Audio and Video Support Have you ever noticed when you are shopping at most any retail store there is background music being played and if you need help understanding how a product works or need aid in purchasing the correct equipment there is always a person near by to help you?This is what your ecommerce or online sales website needs to achieve that comfortable atmosphere where visitors to your online store will enjoy shopping. When you make your store online comfortable with audio or video your customers are apt to stay longer on your website and that means a better chance of a sale. Video Biographies; Why Hire a Professional? There are lots of reasons to create a video biography. Some people have a desire to share and pass down stories from one generation to another while others would like to leave behind a family or personal legacy. Network Marketing and Video Email I received another e-mail today from someone telling me that Video e-Mail is the wave of the future. According to the e-mail, (which contained no video!), the world will soon be embracing and more importantly paying for this service. Google Video Viewer tweaked for Non-Google content 'DVD Jon', a Norwegian programmer, has tweaked Google video to make it play clips that are not on Google's servers.Google Video ( http://video. Peer to Peer Internet Video Broadcasting Unlike standard television broadcasting, there are a limited number of viewers that an Internet television station can accommodate. These limitations are determined by the amount of bandwidth the network media server has available.
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